As Frank van Laerhoven and Elinor Ostrom have stated; "Prior to the publication of Hardin's article on the tragedy of the commonstitles containing the words 'the commons', ' common pool resources ', or 'common property' were very rare in the academic literature.
The teaching staff is experienced and knowledgeable and the environment is friendly and lively.
TBS is undoubtedly the choice to make. This industry includes a wide range of sectors such as hospitality and hotels, in the broad sense, entertainment, attractions, operators of all kinds, distributors and in particular new digital players, transportation services such as cruise lines, casinos, amusement parks, official bodies that support the tourism development, and consultants.
Due to the intricacies of the industry, students must take a sectorial marketing approach when operating in this field. The Master of Science in Tourism Marketing and Management T2M will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and distribution.
The T2M program will teach students how to implement a strategic marketing plan for key players in hospitality, tourism and travel.
Dissertation commerce equitable will build new applications of data and connected objects in these areas while exploring opportunities for new business models.
Students will also learn how to set up an appropriate distribution strategy adapting to the new consumer, and they will be challenged to couple the quality of the traditional individual relationship and experiential marketing with rigorous and cost-effective methods of mass marketing. The MSc program will help students understand the challenges and complexities of new business models resulting from new technologies.
Job creation in the areas of marketing and management can be found within all layers of the tourism industry: Char Hotel Group web presenceincoming tour operators, travel agencies and destination management consultants. By living and studying in Paris, students will understand different actors: The T2M program covers destination marketing and the paradigm shift within the tourism sector, through relationship marketing and one-to-one, students will learn how to transition from product orientation tourism packages to customer orientation experience.
Integration into the SM2 Cluster in which students learn how to analyze products and services within a specific market, communicate to consumers relevant information about products and services, how to distribute products or offer services in a given market andhow to plan and develop concepts of products or services with the framework of new business models.
Objectives Relating the French regional approach to tourism in the development of world-wide niche markets such as medical, wellness, event, business and dark tourism.
Understanding the evolutions in the global economy and specificities of the tourism, hospitality and travel sectors. Acquiring an expertise on today's and tomorrow's challenges specific to the tourism market, with an understanding of the actors of the sector and its ecosystem; management of the new appropriate technologies for the internationalization and digitization of the tourism market.
Student Profile Students in Business, Management, Humanities or Arts Students motivated to pursue a career in Marketing or Management with a keen interest or desire to work in the tourism industry Program Structure The T2M program adopts an operational approach in its pedagogy.
As the name suggests, the program follows a tri-fold approach focusing on tourism, marketing and management. General education courses in Multicultural Management, Business Strategy, Leadership and HR, Financial Control and International Marketing Specialized marketing courses taught by academics in the fields of Innovation Marketing, Consumer Behavior, Relationship Marketing and Data Analytics Specialized courses taught by professionals in the fields of Tourism, Hospitality, Travel, Destination Marketing and Digital Tools and Connected Objects Electives taking place in Toulouse, Paris, Casablanca, Barcelona and London Lecturers TBS permanent faculty who couple their teaching methodology with current research Industry professionals working in hotel groups such as Accor Hotels, and entrepreneurs in niche tourism Visiting professors from top universities in France and abroad Courses.“Education Innovation” could mean something different for an educator, a technologist, a corporate and for learners.
Join EPG and international participants from more than a dozen countries to discuss ideas at the Education Innovation Conference on 4th September in Bangalore.
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As competition in this sector advances, traditional hotel chains must respond to the new demands; using Accor Hotels as a case study, students will develop a financial module considering the specificities of revenue management, pricing, distribution and key performance indicators.
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